[ANALYSIS] The future of news

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What will survive in the age of machines?

It’s bleak. Given present trends, the death of the news business can happen within a year or two, directly linked to the corruption of the public information ecosystem enabled by Big Tech. , and it’s expected to get worse. I sit on the board of several news organizations, two of them American, and drops in both revenue and distribution continue.

By Q1 2023, it became clear that search, which brings 60-69% of Rappler traffic, could disappear. That same quarter, social media referrals dropped without any warning.Elon Musk bought Twitter in late October 2022. Within a month, he was announcing policy decisions publicly and changing his mind as quickly.

Our user base grew steadily as we continued our tech build and evolved our editorial processes and workflows. By November 2023, Rappler surpassed all other Philippine news groups with the largest Filipino community.

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