‘An Ugly Truth’: A deep look at Facebook’s ‘god-like’ tech and its wielders

for sophisticated microtargeting campaigns influencing Brexit in addition to the said US elections.

This is the milieu in which the book finds itself. Here’s a mega corporation that has managed to maneuver through controversy, and retain the good business numbers – even ason the platform, aided by a “god-like” technology that still rewards emotive content first. This, along with a “toxic stew” of years of lack of trust in institutions, and social media growth incentivized by preying on people’s base emotions and drives has resulted in thriving disinformation with especially clear consequences in the COVID-19 pandemic.

Along with the technology, Kang and Frenkel take a very deep look at the people wielding this power that has this forbidden fruit appeal to it.

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