AI ‘no substitute’ for fashion designers’ creativity

Fashion innovator Calvin Wong has developed the Interactive Design Assistant for Fashion ­—the world’s first designer-led AI system.

Wong said AiDA’s particular strength was its ability to present “all the possible combinations” for a designer to consider, something he said was impossible in the current design process. So-called personalisation is already being used to improve customer experience with better product recommendations and more effective searches, helping shoppers find what they want quickly and easily.AiDA was just one of the AidLab projects being showcased in the British capital ahead of London Fashion Week, which started on Friday.

One potential use of the AI Loupe project is to help designers overcome the problems of using so-called dead stock fabric. “In terms of fashion designed by AI, I would expect to hear from designers that there are questions of intellectual property rights,” said Rebecca Lewin, a senior curator at London’s Design Museum.

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