Adidas retracts opposition to Black Lives Matter three-stripe design

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A source close to Adidas says the rapid about-turn was triggered by concern that people could misinterpret the company's trademark objection as criticism of Black Lives Matter's mission.

asking the US Trademark Office to reject a Black Lives Matter application“Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation’s trademark application as soon as possible,” the company said in a statement.

Adidas had told the trademark office in a filing on Monday, March 27, that the Black Lives Matter Global Network Foundation’s yellow-stripe design so closely resembles its own famous three-stripe mark that it is “likely to cause confusion.” The Black Lives Matter Global Network Foundation is the most prominent entity in the decentralized Black Lives Matter movement, which arose a decade ago in protest against police violence against Black people.

Source: News Formal (newsformal.com)

 

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