, the world’s largest advertising company, has launched an end-to-end e-commerce platform to handle the logistics and delivery of products sold by its clients, after it helped them grow online sales through the pandemic.
Everymile will have a revenue share commercial model. It will be overseen by WPP’s finance director John Rogers, a former head of British retailer Argos and the former finance director of UK supermarket group Sainsbury’s. “Developing direct-to-consumer capabilities is a strategic imperative for brands today, but we know that getting it right is complex,” said Mark Steel, chief executive officer of Everymile.
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