Ad firm admits ‘foreign stock footage’ used in PH promo

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Advertising agency DDB Philippines apologized to Tourism Secretary Christina Frasco and the public for using “non-original/stock footage” of travel destinations in other countries for the 'Love the Philippines' campaign’s promotional video.

These reportedly included rice terraces in Indonesia, the silhouette of a fisherman in Thailand, an airport runway in Switzerland, jumping dolphins from an unspecified location, and sand dunes in the United Arab Emirates.

“While the use of stock footage in mood videos is standard practice in the industry, the use of foreign stock footage was an unfortunate oversight on [our] part,” it admitted, as it attributed this lapse to “screening and approval processes strictly followed.”The DOT has yet to issue a statement on the apology, as of this writing.

The shortlisted bidders were DDB Philippines and IPG Mediabrands Philippines Inc. The deadline for the submission of bids was on June 29.The new tourism campaign has been met with mixed reactions, with two lawmakers calling out the DOT for excluding their hometowns. Right after the launching, Salceda said the DOT had failed Albay residents who were looking forward to earning from tourism when it failed to include Mayon Volcano in its promotional campaign.

Source: Holiday News (holidaynews.net)

 

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