BMW made its mark in the automotive industry for having cars that give “sheer driving pleasure”. But with their new flagship model, the digital entertainment experience is taken to a whole new level.
Round the back, clear the badges out and one might mistake the 7 Series to be a high-performance M model, especially with its diffuser-like element and the inverted trapezoid-shaped exhausts. BMW launched the car wearing matte-black paint which made its character lines pop out. While the front row is as futuristic as it looks, the second row is where that next-level digital entertainment experience is fully expressed. There's a 31.3-inch, 8K theater screen display placed at the center that gives rear passengers access to built-in Amazon Fire TV and other online streaming services.
The 740i has a turbocharged 3.0-liter inline-six that produces a total of 375 PS and 540 Nm of torque with the hybrid assist at full tilt. On the other hand, the 760i xDrive uses a twin-turbo 4.4-liter V8 with 536 PS and 750 Nm.
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