MEXICO CITY — A toaster oven may not be the ideal gadget for starting a full-fledged bakery, but this is a pandemic and everyone is doing their best with what they have.“We were broke,” said Andrea Ferrero, shrugging her elbows out of a bowl of cake batter. “We bought it on credit.”
Before the virus struck, the streets of Mexico City were already flush with taco stands, people serving tamales on bicycles, and carts offering roasted sweet potatoes or corn on the cob slathered with mayo, cheese and chili powder. The pandemic and the attendant loss of millions of jobs across the country has pushed even more people to try their hand at selling their home cooking.
When their family’s catering business in the capital lost steam, Jonathan Weintraub and his brother Gabriel started selling pastrami sandwiches under the moniker “Schmaltzy Bros Delicatessen.” After getting laid off, Fahrunnisa Bellak turned bagel-making into a full-time job and is now opening a storefront.
The popularity of Cuarentena Baking has a lot to do with its Instagram account, which every day features close-ups of the owners’ confections, like gooey filling smooshed into a brownie or spilling out of cakes. Instead of advertising out-of-reach luxury for fantasy browsing, it offers something attainable for people with $1.75 to spend on a mound of pure joy.
Moving into a new apartment has given the couple only slightly more control over the bedlam of operating a full-fledged bakery from home during a global health crisis.Their home looks like what would happen if Santa’s workshop were located inside a dorm room. The kitchen fits a maximum of four people comfortably. The assembly area is squished into what would be a modest second bedroom. Their trash can is a stool turned upside down with a garbage bag fitted over the four legs.
Over the past few months, Ayala-Alfonso said, they’ve been working to perfect their craft, searching YouTube for videos on “how to make a cake,” and “why is my cake falling down,” and “what’s the difference between baking soda and powder.” They also recently hired an artist friend, Yorely Valero, to help manage the onslaught of orders a few days a week.
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