17M Filipinos tune in to podcasts; comedy tops listenership

A study reveals more Filipinos are now tuning in to podcasts. The 'Beyond the Headphones: The Portrait of a Podcast Listener as Filipino' report indicates that over 17 million internet-connected Filipinos , or 19.8% of the internet-connected population aged 16 to 64, listen to podcasts weekly. This marks an increase of 2.6% from 2023.

The survey suggests that podcast consumers gravitate towards topics that are both entertaining and informative, underscoring their preference for engaging yet substantial content. The study findings were presented during the event, “Podcasts, Pizza, and Pints,” hosted by the three podcast networks, on April 4, 2024, at Clock-In at the Ayala North Exchange, Makati.

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