…the dominant view of CSR as corporate philanthropy amongst most African businesses needs to be seriously challenged. And there is no better time to do that than now. The crisis should not be allowed to waste, as they say!
Whilst these good deeds are appreciated, they call for some reflections.
…corporate philanthropy is mainly an act of giving back to society at large… Whilst these are laudable corporate activities, they appear to distort the true and broader meaning of CSR. The emphasis on corporate philanthropy gives the broad CSR agenda a poor characterisation and invariably an underserved negative reputation.
A good example of a negative externality is the pollution arising from a production plant, which causes some health hazards to residents not involved in the business transaction. Another negative externality could be the impacts of binge drinking on society, which is not factored-in in the production and sales costs of alcohol products. In such instances, the social costs are borne by society.
…corporate social responsibility, as corporate philanthropy, needs to become collective or collaborative social responsibility, where businesses will need to work with each other, and other possible partners, to addresses the weaknesses in the system. In my opinion, the focus should primarily be on strengthening the public service in most African countries to function effectively and efficiently. For example, instead of a business building a local school without teachers alone, businesses in a region can pull resources together to support the ministry of education to do its job. The same applies to health and other issues. This will surely require a new mindset and competence.
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