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Why Google blocked 5.5bn adverts, suspended 12.7m accounts

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US-based multinational technology corporation Google has blocked over 5.5 billion adverts and suspended 12.7 million others for violating its policies. The search engine giant also said on Wednesday that it had removed adverts from over 2.1 billion pages.

'Billions of people worldwide rely on Google products to provide relevant and trustworthy information, including ads. That's why thousands of people are working around the clock to safeguard the digital advertising ecosystem. Today, we are releasing our annual Ads Safety Report to share the progress we've made in enforcing our advertiser and publisher policies and to hold ourselves accountable in maintaining a healthy ad-supported internet,' it said.

In 2023, it said scams and fraud across all online platforms were on a steady rise. 'Bad actors constantly evolve tactics to manipulate digital advertising to scam people and legitimate businesses. To counter these ever-shifting threats, we quickly updated policies, deployed rapid-response enforcement teams and sharpened our detection techniques', it added. Millions of content creators across the globe, including Nigeria, rely on Google Ads to drive revenue.

 

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