The Sub-Saharan Africa B2C Marketing Lead, Google, Mr. Olumide Balogun, speaks on issues affecting the technology industry, in this interview withThere are four key areas where we are going to invest from a Nigerian perspective. The first area is around access, how we are enabling affordable access, including and through our Equiano sub-sea cable. A lot of work has been done. We would continue to invest in that. A lot of work has been, and we would continue to invest going into the future.
The year 2020 was peculiar because of the pandemic. People spent more time with their phones. What were Nigerians interested in knowing in 2020? The pandemic affected Africa and by extension Nigeria. It really showed how important it was for people to be online and on the Internet. In 2020, people were asking questions on how their businesses could work remotely, reach their customers without being a brick and mortar store. We saw a lot of trends about how people wanted to be educated remotely. Remote learning was something we saw during the pandemic.
With the global focus on virtual reality and its possibilities, how will Nigerians benefit from this? I think that the VR space is really exciting and offers some sort of boundless opportunities as to how technology companies can drive seamless connections globally. As a company, we’ve evolved in technology that plays an important crucial role in people’s everyday lives. For Nigeria, with VR, you do require some level of infrastructure, as an example 5G technology. 5G is critical to that. 4G is still ramping up, a majority of our users here are still on 3G and a significant percentage are on 2G.
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