We need women at the top to mentor those in entry level and middle management

from Fairleigh Dickinson University, New Jersey and a Masters of Business Administration in International Marketing, Strategy and Finance from Simon Business School in New York. Coupled with a Professional Diploma in Digital Marketing from Digital Marketing Institute, Ireland, Elizabeth has successfully provided 360° marketing solutions for brands such as Hewlett-Packard, Johnson and Johnson, and Pfizer, all in the US, before her current role at LVMH Moët Hennessy in Nigeria.

Over the years I’ve learned that it’s important to be authentic. Every brand has a target audience. Be authentic with the brand’s offering in a way that makes your campaigns ownable. One mistake I’ve seen with some brands is replicating another brand’s effort and although this may seem like it works at first, it always puts the brand one step behind. I’ve learned that it is best to be authentic with yourself and original with your efforts.

Before I started in this role, brands were activating but not with as much detail as we see today. In a sense, I’ve encouraged the movement by raising the bar. With my activations, I ensure there’s an element for consumer engagement beyond just a photo wall. We can see much more of this in the market now, in general. I started the brunch movement with the first-day brunch that I did for Moet Grand Day in 2018.

If only it can be implemented Or observed Gender stereotypes is a serious problem in this country

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