Their first product in this partnership is called the FENTY x PUMA Avanti. It’s a mix of two PUMA classics: the high-quality leather design of the King football boot and the outsole of the heritage running shoe, Easy Rider.
The FENTY x PUMA collaboration also included four fashion shows in New York and Paris, which boosted PUMA’s brand popularity over the past ten years. The original PUMA King football boot was born in 1968 and was worn by legends like Eusebio, Pelé, and Maradona. In 1978, the PUMA miele introduced the Easy Rider jogging shoe. In 1998, Jil Sander and PUMA combined these styles to create the Jil Sander King, which served as the inspiration for the Avanti in 2001. In 2023, Rihanna added her creative touch to this classic PUMA style.
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