Warner Music Group has announced a new licensing agreement with music streaming platform Audiomack, making the record company’s diverse catalogue available on the service across Africa, Canada, and Jamaica for the first time. Audiomack, which boasts more than 16 million monthly active users, will also provide support for WMG’s A&R research activities across these territories.
Alfonso Perez Soto, EVP, Eastern Europe, Middle East, and Africa, for Warner Music, said, “This deal is another important step in growing Warner Music Group’s presence in Africa. Under the new deal, not only will our teams benefit from a range of key A&R, marketing and data commitments in Africa but it will also help support our African artists’ international expansion into the US and western markets.
Among the key regions covered in this partnership are Nigeria, Ghana, Jamaica, Kenya, South Africa and Tanzania. “The expansion of our partnership with WMG represents the next phase of Audiomack’s consistent investment in the African market,” says Vanessa Wilkins, Director of Music and Data Partnerships at Audiomack.
Dave Macli, CEO of Audiomack, concluded, “We’re delighted to bring the Warner Music Group catalogue to Audiomack’s millions of listeners across Africa. Audiomack’s goal has always been to provide every artist worldwide with a no-cost platform to launch their careers and connect with new fans. As a result of this deal, African artists on Audiomack who decide to partner with Warner will remain on Audiomack and connected to their earliest supporters.
Over the past few years, Warner Music Group has made many strategic deals and investments that have seen the company become a key player in the African market. In 2018, it launched Warner Music Middle East, which covers Arabic North African countries and is led by Managing Director Moe Hamzeh.
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