partner with government at all levels to drive growth by designing and properly communicating programmes and reforms in the polity.
He said, “As marketers, we just hope this will be a great opportunity for us to let the world know that we can do it, one thing I will say, I will echo the keynote speaker’s word that a time will come when Mr president, governors will not be carrying journalist as spokesperson, they need professional brand communicators and specialist because people are brand, you need people that would not just sell in the country, sell in the brand but understand the ethics of it.
Enang noted that the conference is a gathering of professionals, who are present to provide thought leadership into how the nation can be stirred and built using marketing and ethics as essential catalysts. According to him, an enforceable standard of practice needs be established to provide acceptable industry-wide rule of engagement which will cut across the interests of several sectors in the industry, especially where it is understood that a flop in one sector of marketing ecosystem is a potential catastrophe for the other.
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