Tourism as a crucial driver of global economic recovery | TheCable

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OPINION BY FOLORUNSHO COKER: Tourism as a crucial driver of global economic recovery | TheCable

coronavirus, that has negatively impacted our conditions of living, well-being and the economy of nations.

Certainly, the creative and cultural industries and tourism belong to an analogous native space, in which they are interdependent, and with each feeding on the energies of the other. As the United Nations World Tourism Organisation put it, in this bold strides towards recovery, the “creative economy and creative industries could be part of the solution. They offer an immense potential for growth, innovation and product diversification within the tourism ecosystem.

Also, the gathering will deliberate on how to enable collaboration across destinations, communities, academia and the private sector, as a way of improving training on the creative industries and cultural heritage. The return and unique numbers of visits generated from interest – as shown across many digital platforms that promote Nigeria – reveal the great attention that the country’s culture-driven tourism has been engendering.

 

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