State of the media - The Nation Nigeria

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“Staff deserves to know the path ahead of them. There is no point hiding the numbers from them. Hiding it from them is not a good strategy. lotufodunrin

At an international newsroom Leadership in tough times training I am participating, the Editor-In-Chief of a top United States newspaper was asked how to assure staff of their future in the industry with the uncertainty and job losses, her response was unambiguous: RADICAL TRANSPARENCY!“Staff deserves to know the path ahead of them. There is no point hiding the numbers from them. Hiding it from them is not a good strategy.

When the Managing Director of The Punch, Mr Ademola Osinubi issued a surprise memo to staff of the company early this year in which he lamented the inability of the newspaper to overcome the challenges of COVID-19 on the industry, many were shocked to hear him say so. Even while all the indicators, including non-payment of salaries in some organisations are clear enough for all to see, some are still pretending that “it will be well” when the chances are very slim.

When I showed him the real unbelievable low circulation figures and sales of the newspaper nationwide per day, he initially argued that it cannot be true. The situation is not really better in the broadcast industry. With so many private and public stations across the country, the competition is very stiff for the few available adverts and other commercials.

Like a New York Times Digital report once noted, it may no longer really make economic sense to continue to print newspapers given the low revenue from regular copy sales and advertising.

 

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