Stakeholders in the marketing profession have been urged by experts to prepare for a difficult time ahead in 2023.
Speaking at the event, the chairman of the occasion who is also the chairman of STB-McCann, Mr. Steve Omojafor disclosed that, the outcome of 2023 election petitions and national population census would define how marketers would handle 2023 and subsequent years, noting that, how positively or negatively the sector would be affected remains a matter of conjecture.
For example, he continued, “the World Bank in its Global Economic Prospects makes it clear that the pronounced weaknesses of the United States, Europe and China, which are described as ‘the world’s three major engines of growth, would have ‘adverse spillovers for emerging markets and developing economies.’
While presenting the first paper at the event entitled: “Turn Data to Action: How Marketers Can Rationalise & Drive Efficiencies with Intelligence”, keynote speaker, Tolu Ogunkoya, Regional Group Managing Director, OMD West and Central Africa , who was represented by the Executive Director, mediaReach OMD, Yinka Adebayo pointed out that, ”some say, Data is Oxygen, Data is life but, for us, data is blood, adding that data is needed to address the gaps in today’s dynamic environment /...
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