However, the firm’s Quarterly Global Mobile Phone Tracker also showed that feature phone shipments into the country declined 6.4 per cent over the same period. Feature phones accounted for 51.8 per cent of the market’s overall shipments in Q2 2021, with smartphones responsible for the remaining 48.2 per cent share.
Feature phones continue to be the preferred secondary device in the Nigerian market, mainly due to slow infrastructure development and the country experiencing constant power outages. The major players in the feature phone space in Q2 2021 were Tecno with 45.8 per cent unit share, Itel , and Nokia . Transsion and Samsung were particularly successful in capturing greater market share by launching new models into this rewarding market segment.”
Source: News Formal (newsformal.com)
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