Sighs, hisses, multi-billion naira losses as Nigerians watch World Cup without Eagles

With the global football audience virtually glued to the ongoing 2022 World Cup in Qatar, a lot of Nigerians have had a hectic time back home, with some counting their financial losses following the absence of the Super Eagles at the showpiece, writesA huge number of Nigerians have been left gnashing their teeth since the Qatar 2022 World Cup kicked off on Sunday November 20 in Doha without the Super Eagles.

“I lost a lot of money as an independent producer, it’s very painful. I can’t quantify the loss financially, morally and psychologically, I don’t want to think about that,” ace sports journalist and broadcaster Godwin Enakhena told“By now, I know a lot of businesses that I would have done, there were lots of proposals that we had dropped before the qualification play-offs, but nobody has bothered to listen to them after the Eagles didn’t qualify.

“I was affected,” he said. “I almost signed a very big deal with a big company, but the Eagles crashed out and the deal crashed. We had discussed and agreed personal terms and all that. “I recall the Eagles game against Iceland, when Ahmed Musa scored twice to give the Eagles victory in their second group match. My viewing centre was filled up, it was like Nigeria had won the World Cup, inside the hall was packed, with plenty of fans also watching from outside. I sold lots of drinks and we made a lot of money from that match alone.

“And with the fuel scarcity, it’s been hell running the business at this time. It’s not business as usual since Nigeria is not at the World Cup. I have lost about 70 per cent of my customers because Nigeria is not playing in Qatar.”In Isheri, a community on the outskirts of Lagos filled with estates, viewing centres for watching football are nearly non-existent.

Nigeria still has a lot to learn when it comes to leveraging opportunity. Millions of Nigerians watch these matches...that's millions of eyeballs & ears...what does Eagles' got to do with marketing to these eyebals...& ears? We're just lazy at doing the analytical work needed.

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