A fan waves a flag bearing the image of Brazil's forward Neymar during his unveling at at Al-Hilal in Riyadh's King Fahd International Stadium on August 19, 2023. Saudi Arabia’s extraordinary football expansion is a “long-term project” with strong government support, unlike the short-lived Chinese boom, a senior league official told AFP.
Nohra was speaking at Al-Hilal’s unveiling of Brazilian superstar Neymar, who joins Cristiano Ronaldo, Karim Benzema and a host of other big names in a spending binge costing hundreds of millions of dollars. “And it’s not a function of throwing money at it and it will happen,” he added. “It is ensuring that we do all the right things along the way to bring everything and everybody and the ecosystem up together.”
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