A media regulator faulted a Swiss newspaper on Tuesday for sexism over a headline earlier this year describing the World Trade Organization’s highly qualified new chief merely as a “grandmother.”
Ngozi Okonjo-Iweala in March became the first woman and first African to lead the WTO, following a long, high-powered career serving both as finance and foreign affairs minister in her native Nigeria and 25 years at the World Bank. But when the Aargauer Zeitung regional daily announced the 67-year-old Harvard-educated development economist’s appointment in February, it opted to focus its headline on her role as a matriarch.
“This grandmother will become the boss of the WTO,” read the headline of the article published by the Aargauer Zeitung and picked up by several other papers on February 9. Amid a barrage of outrage, the paper apologised, acknowledging that the headline had been “inappropriate and unsuitable”.
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