Luxury fashion and digital business entrepreneur, Adaora Ifeatu Soludo
In this interview with IJEOMA THOMAS-ODIA, she shares her passion for building a sustainable brand by developing the fashion industry and ethically and sustainably transforming traditional Nigerian textiles into new designs.it was at a very young age in Nigeria I got interested in the fashion industry.
Aorah is an ethical and sustainable brand, which is rooted in culture and tradition, and we transform traditional African textiles into contemporary designs. We’ve worked with Akwete, Aso-Oke, Kente, and Adi-ire, but we use Akwete as our circle point and we offer timeless designs and produce very limited pieces that celebrate women.
The entire market was in Awka, they had no way to showcase, they hadn’t thought about showcasing at a larger event so I put together the collaborative event. For my brand, I think we’re all about collaborating with other young designers, with women, and also working to make sure that we incorporate Nigerian textiles and put Nigeria on the map.
The Fashion industry is known to be a multi-million dollar industry. How well will you say Nigeria is tapping from that wealth? Are there challenges you have faced, running your brand in Nigeria and how are you able to surmount them?
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Pictorial: Obi, Soludo meet in Awka - Punch NewspapersThe most widely read newspaper in Nigeria
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