The new President of the Federal Republic who is being sworn in today, what name is he going to be known by? This is a matter of the least concern for social media writers but for old-time media practitioners, this is a serious matter of professional etiquette.
Which Editorial Board in Nigeria has given a thought to the name of President Tinubu? Since 1992 when he burst into the political scene as a senator of the Federal Republic, and especially since 1999 when he became governor of the country’s most populous and most cosmopolitan state, every media house in Nigeria has called him Bola Tinubu. More recently, when he became his party’s presidential candidate, his middle name “Ahmed” began to appear frequently in the news.
However, at the stroke of the hour, all the television networks zeroed in on Obama as he patiently sat on his chair. They declared that he was now President of the United States, oath of office or no. This was very important because if, God forbid, someone launched nukes at the United States, the Chairman of the Joint Chiefs of Staff will know who to take orders from at the stroke of noon.
When President Tinubu is settling down in his office, which newspaper articles should he be worried about and which calls from media editors should he personally answer? Well, there are some guides, again from the United States. In 1977, new US President Jimmy Carter read an opinion article critical of himself in the New York Times. He picked his pen, wrote a rejoinder, signed it and sent it to his Press Secretary, Jody Powell, for dispatch to the paper.
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