In order to cope with the differences, she stressed the need to adapt to the products to gain access to the market, adding that for them to access the markets, they must constantly adapt to the cultural differences.According to her, “there is need to secure intellectual property rights in these markets, you have to prevent third parties in those markets from exploiting your intellectual property rights, which will encourage them to work with you under a licensing or similar arrangement.
”While globalisation can neither be stopped nor reversed, the international trade specialist canvassed the need for nations to mould or direct it to benefit human wellbeing and planetary health.She added that globalisation policies tend to be advantageous to companies that have the resources and infrastructure to operate their supply chains or distribution in many different countries notwithstanding their implications on the survival of small local businesses.
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