Mofolusade Sonaike, a personal branding expert and the Managing Director/Chief Executive Officer of Mumpreneur.ng tells OLAJIDE SAMUEL about her entrepreneurship journey and other issuesIn my early years, I wanted to be an actress. This evolved later in life as I also wanted to be a talk show host. I was fascinated by Oprah Winfrey and how she connected with people. I would then constantly record tapes of me talking to my make-believe audience.
Another mistake they often make is not listening to their audience. Once you have identified your target audience or clients, you must create an avenue where you can truly feel their pulse and hear them. That way, the content you create and the solutions you provide would be in line with what they really need.There is the general infrastructure challenge that comes with working in Nigeria. In the global world that we live in today, access to the Internet is like life.
The biggest error I can think of now is—thinking they are not good enough. This confidence gap still remains the top reason many women do not go for the big businesses. Another error is the approach where many women look at business for sustenance rather than sustainability. We need more businesses that will outlive their founders.In my work with mumpreneur.
In 2018, I hosted a market access programme for about 50 women-owned businesses in form of a funfair to connect them to buyers, which was sponsored by MTN.I would describe my style as comfort and functionality over anything else. Perhaps, because of my background in engineering, I am mostly a Jeans and t-shirt person. However, I have recently started to add simple dresses to my collection.All rights reserved.
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