Rite Foods Limited, makers of Bigi soft drinks, is one company that is serious about the discovery of talent and promotion of entertainment in the country. This was further demonstrated with its sponsorship of theThe brand recently organised the inaugural edition offor content drivers in the lifestyle and entertainment, arts and society section of the media.
Speaking at the event, the Managing Director of Rite Foods Limited, Seleem Adegunwa, noted that the company would earnestly promote talent discovery in music through the Nigerian Idol while also espousing his company’s interest in creative arts. He said, “With the Burna Boy inspiration, many more Grammies will begin to roll in the years to come. But for the best to be discovered, groomed and given the necessary push, there must be a propelling platform, which we believe Nigerian Idol provides.
“We are committed to the ‘Nigerianess’ of positive energy, talents in music, creative art and ‘ideapreneurship’ that will earn for Nigeria, international respect and accolades.”
Source: Entertainment Trends (entertainmenttrends.net)