Omo launches plastic recycling campaign

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Omo Powder Laundry Detergent has launched a plastic recycling educational campaign themed, ‘Dirt For Good’, across 30 schools to inspire a more responsible citizenry on sustainability practices.

According to a statement by the company on Thursday, the campaign was launched to engage and educate children on plastic recycling through its campaign, particularly on the holistic approach towards reducing waste, promoting sustainability, and creating better communities.

The Brand Manager, OMO, Chinonyerem Opara, while speaking at an event in Karis School, a private educational institution in Magodo Phase 2, emphasised the need to take urgent action on sustainability and climate change. He said, “Global studies have consistently shown the negative impacts of plastic waste on the environment; for example, it can cause intestinal damage when ingested by fish and turtles. These plastic bags, bottles, and other objects flow into canals and water reservoirs and end up partially or completely clogging them. With the huge surge, we are currently experiencing, addressing plastic waste and recycling is no longer a local issue, but a global concern for everyone.

 

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