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Of advertising industry reform and the nation’s economy

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While some analysts have argued that government has what it takes to use its political will to correct every abnormality in the marketing industry, I consider the role being played by a few of our colleagues as not patriotic enough.

In the course of my career, I have traversed many countries, especially in Europe and America, I’m yet to see where an American is recruited to frustrate a policy that could protect America’s interest and I’m yet to see where a professional association in China or India works against their governments to protect African or even European interests.

The removal of the petrol subsidy and foreign exchange, FX, management reforms are crucial measures to begin to rebuild fiscal space and restore macroeconomic stability, and the opportunity should be seized to take further, necessary policy reform steps, says the latest Nigeria Development Update, NDU.

ARCON Director General, Dr. Lekan Fadolapo, a Chartered Accountant and fellow of ARCON among many professional qualifications, like a man who saw tomorrow had started the journey to reform the MARCOM industry since the last quarter of 2021. Fadolapo saw the need to impact the economy through effective regulation and unveiled a new Advertising Industry Standard of Practice to deepen the business relationship among advertising agencies, their clients, and the media.

Source: News Formal (newsformal.com)

 

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