Nike flagship store opens in Ikeja City Mall with great fanfare | TheCable

With Nike now at ICM, Nigerians can shop authentic products in a physical store.

Nike’s flagship store, the first of its kind in West Africa, has opened at Ikeja City Mall, Lagos. The official launch event held on Thursday, August 25th 2022, right in the store itself, where, Nike Brand Director for Hudson Holdings Limited, highlighted the excitement of seeing the Brand finally come to life in Nigeria.

“The feeling of being here at the opening of this NIKE store is absolutely great, it’s fantastic, even overwhelming,”“It’s been a long journey for us. We have been planning for a couple of years for Nike’s flagship store in Lagos. The pandemic didn’t help with global supply issues and other local challenges. So now seeing this store finally come alive, is beautiful. I would like to say a massive thumbs up to the local team for their hard work and sleepless nights to make this happen.

“We want to know what matters to Nigerians, what matters for the local customer and how we can get better engaged and connected. NIKE is a global brand, and our job at Hudson is to see how we can deliver that in a local way,”“From that perspective, we are looking forward to work directly with sport clubs, athletes, influencers, event managers as well as marketing agencies to develop local assets for closer collaboration with the local communities.

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