A Growing Tribe of Fashion-Seekers
While these events have grown in prestige and sophistication enough to bring in notables and icons in the global fashion industry, such as Ozwald Boateng, Grace Bol, Matthew Williamson and superstar model, Naomi Campbell – who has equally championed the cause of Nigerian designers internationally and mounted an advocacy for the publication of a Vogue Africa as acknowledgment of an industry that has fully come into reckoning, etc.
Evolving from the early 1990s have been a generation of Nigerian arbiters of taste in fashion, who attained and set global standards of recognition, to become noteworthy pace-setters in their own rights. While they are the champions of urban tourism and place marketing, who put Nigeria, particularly Lagos, on the international fashion map, they did this by creating brands that weighed their chests against the very best in the world.
While the Lagos Fashion Week is considered by many as “Nigeria’s premier fashion event”, drawing participation from far and near, the glamour and huge media fair of the Arise Fashion Week has been notably unmistakable, with its star-studding and now multi-location staging , these fashion events have become thriving platforms for the exhibition of talents and designer collections that are ‘glocal’ – being both global and local at once.
With its surging influence, Nigeria is also claimed to be the fashion capital of the continent. This is due, as much to the fact of its demographic spread , as to its economic size within Africa, which supports a diverse profusion of talents, inclusive of designers, stylists, industry creatives, associated human resource and a vast media support infrastructure comprising photographers, bloggers, different content creators, etc.
No doubt, the fashion industry is set for greater growth in the present times with the intervention and support of agencies such as the Nigerian Export Promotion Council and the Central Bank of Nigeria.
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