The other day, my 15-year-old son — a scholastic chess award winner — drew my attention to an even younger Nigerian chess phenom in the US. The video reminded me to do what I have been putting off for quite some time — a column on why the Nigeria brand remains priceless to many, even as the country cascades toward implosion. That very fact was another spur to write the article now. We just don’t know how much longer the brand name will survive.
In any case, that is the paradox of Nigeria. It is a country that simultaneously engenders pride and vexation, exports top professionals and 419 fraudsters, tantalises black people all over the world with its potential yet constantly teeters on breakup. To many, it remains the giant of Africa, yet it walks on wobbly feet. To Nigeria romantics — and I use the word in its most positive sense — it is the potential that is so alluring. It imposes hope when there is every reason for despair.
Typically, when Nigeria’s failures are bemoaned, it is to point out the adverse effects on Nigerians. That is certainly the prime concern of any government. But, as already implied, there is a grander concern: the letting down of black people all over the world. Despite the failures, many still see Nigeria as black Africa’s flagbearer. They still see Nigeria as the one country that is most capable of lifting the global black psyche.
Ghanaian newspaper editor Kwesi Pratt Jnr, for instance, could hardly contain himself. “I am embarrassed … so disgraced by Buhari,” Pratt said on Ghanaian TV. “If Nigeria, a giant in Africa … cannot deal with Boko Haram and have to go and beg to bring soldiers to Lagos and Abuja and other places to fight Boko Haram, then what would other countries do? What would Gambia do?”
You mean like this one? 😐
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When brand die it affects the name.
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