In its letter dated March 27, 2023 the commission gave Channels TV two weeks to pay up the fine. The NBC action has attracted many comments, mostly critical of the commission. I consider most of the reactions political. I intend my intervention to be purely from academic standpoint.
However, the most volatile of public affairs interviews are the political interviews, especially in contentious election situations. Television stations relish controversial political interviews because they generate massive audience traffic and boosts the ratings of TV stations. It is also a money spinner.
As noted by Prof. Daniel Boorstin, personality interview is a purposive interaction to generate contrived news where the journalist aims to generate news while the guest seeks ‘’to earn publicity advantage’’. He contends further that the more controversial the personality, the greater the heightened news interest in personality interviews, an understanding exploited by media mobilisers to use the media in furtherance of their agenda.
Source: Entertainment Trends (entertainmenttrends.net)
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