NBC, Information Minister launch Audience Measurement System

Director General of National Broadcasting Commission , Charles Ebuebu and Director General of the Advertising Regulatory Council of Nigeria , Olalekan Fadolapo, have joined the Minister of Information and National Orientation, Mohammed Idris, to launch the nation’s first audience measurement platform in Abuja.

He added the measurement service would improve NBC’s ability to regulate the broadcast industry effectively, enhance service delivery to its licensees, and ensure the airwaves are utilised in a manner that serves public interest. He added, “this system would serve as a cornerstone for reliable data, by providing accurate and comprehensive insights into media consumption patterns across various demography.

“Similarly, station owners, content producers, artists, essentially the entire supply ecosystem, are not benefiting in many ways; more important, they are neither motivated or challenged to produce more and better content that caters to the demand, as the measure of who likes it, what they like, how much they like. This has clearly stunted the growth of the entire entertainment and media ecosystem in Nigeria.

Nigeria Latest News, Nigeria Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

NITDA DG calls for curriculum overhaulMalam Kashifu Inuwa, the Director-General, National Information Technology Development Agency (NITDA), on Friday called
Source: GuardianNigeria - 🏆 1. / 94 Read more »

Tinubu directs Ahmadu to resign as BPP director-generalPresident Bola Tinubu has directed the Director-General/CEO of the Bureau of Public Procurement (BPP), Mamman Ahmadu, to resign.
Source: GuardianNigeria - 🏆 1. / 94 Read more »

Tinubu sacks BPP Director-General, orders agency’s reorganisationThe director-general is to hand over to the most senior officer in the bureau, a presidential aide said.
Source: PremiumTimesng - 🏆 3. / 78 Read more »

Court adjourns suit seeking sack of BPP Director-General, AhmaduAn Abuja Federal High Court has adjourned a suit seeking the removal of the Director General of the Bureau of Public Procurement (BPP), Mr Mamman Ahmadu.
Source: DailyPostNGR - 🏆 11. / 59 Read more »

3,000 Kwara youth farmers to benefit from incentives in Amana farm2feed initiativeThe Director-General, National Institute for Legislative and Democratic Studies (NILDS), Prof. Abubakar Sulaimon has hinted
Source: GuardianNigeria - 🏆 1. / 94 Read more »

NBC lauds SLTV’s commitment to innovation, pledges level playing fieldThe Nation Newspaper NBC lauds SLTV’s commitment to innovation, pledges level playing field
Source: TheNationNews - 🏆 6. / 69 Read more »