Music: Nigeria’s greatest tourist asset, By Folorunsho Coker

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Music: Nigeria’s greatest tourist asset!, By Folorunsho Coker

The Grammy honours to Big Wiz and Burna Boy signal the global recognition of the excellence of Nigerian music.

These awards appear as the culmination of the efforts of numerous artists from the country, whose various musical forms, idioms, and styles, have widely come to be acknowledged as touchstones of excellence, as they define standards, and set the artistic pace for a growing world community – whether in the genius of their productions, messages or unique add-ons, like dance accompaniments.

Further to these have equally been the industry and innovativeness of King Sunny Ade, Chief Stephen Osita Osadebey, Ebenezer Obey, Prince Nico Mbarga, Majek Fashek, King Wasiu Ayinde Marshall, Femi Kuti, among others. And closer to the present times, there have been 2Face, Nneka, Asa, D’Banj, PSquare, Banky W, Tiwa Savage, Yemi Alade; and, of course, Phyno, Timaya, Davido, Harry Song, and Sound Sultan , etc.

This is no mere academic designation, as the numbers are there to bear witness to the massive eruption of the creative industry and its patronage from across the world, with music – in its entire gamut, including shows, festivals and events – accounting for revenues in excess of N300 billion annually. Equally, filmmaking draws in about N140 billion every year; as comedy, dance and the performing arts constitute a N17 billion industry, spawning numerous events across the country all year round.

Source: Entertainment Trends (entertainmenttrends.net)

 

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