In the 80s, movement of robots thinking and doing things like human beings enthralled children; in fact, it was a common sight to see young ones seated, eyes glued to the television sets, watching science fiction such as, Space 1999, 2001: A Space Odyssey, Star Trek and Star Wars that had robots. There were so many of such sci-fis to watch and these films drove traffic to Nigeria Television Authority .
Recently, the growing influence and challenge pose by this new technology was the focus of a webinar tagged: Brand Management in the Age of Artificial Intelligence. Organised by the Advertising Practitioners Council of Nigeria , the event provided a platform for professionals to keep abreast of developments in the industry.
According to the author of The Future is Shared and Artificial Intelligence for Starters, the industry is no longer dealing with rational human beings, but people who are emotionally distracted, and as such, practitioners must be “conscious that people’s attention is actually distracted. We are seeking a share of their attention. We need a destructive approach to position the client’s brand and win a larger share of attention in the emerging complexities.
She said with the use of AI, brand managers would not only be accurate, but also helps to cut wastes.
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