ESH & CONNECT. The consumer promotion was flagged off on Thursday, October 10, 2019 at The Sojourner by Genesis Ikeja, Lagos. The promo is aimed at rewarding the brand’s esteemed consumers and to further strengthen the existing bond with the consumers while also reinforcing its brand positioning as a major player in the CSD category.
According to Okereke he said “we are in business because our teeming consumers have chosen to remain loyal and committed to our brand, the La Casera apple drink, which has been in the market for almost two decades. Consumer loyalty is a prerequisite for success in the highly competitive CSD segment in Nigeria, and one of the ways to appreciate that loyalty is by giving back to the consumers in a creative and exciting way.
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