Beyond his exploits in the integrated marketing communication sector, the Edo State native has dedicated his life to serving humanity, particularly widows.
“If you’ve never gone to bed hungry, sometimes you find it difficult to understand when somebody tells you, ‘I’ve not eaten since morning.’ It will sound strange to you,” he noted. Counting himself lucky to have come from a fairly privileged home, King said, “I saw what other people were going through. I saw a lot of people, who couldn’t afford to eat; some only ate rice on Christmas day. Some don’t even know how the classroom looks like, not because they don’t want to, but because they are not in the position to be able to do so,” he said.
“It has evolved over time; it’s getting much bigger. We started the foundation in Lagos, but along the line, we were having a lot of criticisms in the sense that people believe that we are from Edo State, but everything we were doing was in Lagos. When we did our conference in 2016, a lot of people from Edo State, especially from the House of Assembly, came to Lagos and saw what we were doing; they actually begged us to come and touch people in Edo.
“The cooperatives are encouraged to come up with a business idea they can run in their communities that will not only impact them but also impact the community. For instance, one group came up with milling machines and we helped them set it up; the money belongs to the cooperative. If you are a member and you need money, you can borrow from the purse, while some part of the money is kept for running the business,” he said.
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