As the street says, it is not your grandma’s type of finance show — and boy, did Davido pour out his frustrations with Nigeria or what!
Number Three — and this is where the rubber meets the road: No matter how connected you are, to run a big business in Nigeria, you must be locked in a permanent handshake with the tricky trio of cronyism, nepotism, and political grift. Ha-ha. You should check out this gem of an interview on YouTube. Like the rest of us, you’re liable to laugh out loud, although Davido’s point wasn’t to get us cackling. Instead, he’s saying business is rarely just business for Nigerians and, also, the problem with the government is a problem with the people. “There’s a lot of our mindsets of our culture that we have to change,” he said.
The undisputed capital of African music — now that’s some branding. Because, if you think about it, what is branding after all if not what people say about you behind your back? It is, to deploy some marketing jargon: the unique selling proposition, the uncontested market space.
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