INSIGHT: The exploitation of #Justice4Mohbad hashtag for disinformation, unrelated content

On September 12, prominent Nigerian singer, Ilerioluwa Oladimeji Aloba, professionally known as Mohbad passed away. The circumstances surrounding his death sparked controversies, prompting the hashtag #Justice4Mohbad. The hashtag, which signifies a call for a comprehensive inquiry into the artist’s death, was misappropriated by some individuals for unrelated causes and dissemination of misinformation.

In response to public outcry, the Nigerian police have pledged a thorough investigation into the singer’s death. On September 18, the Lagos police also established a 13-member special investigation team to unravel the controversies around Mohbad’s demise. Many Nigerians believe the singer’s death ‘was not natural’. Many have alleged that he was killed. Hence, the demand for investigations and justice led to the hashtag, #Justice4Mohbad.

The prevalent form of hashtag hijacking often originates from individuals seeking attention, primarily on platforms like X and Instagram. These individuals typically distort hashtags by incorporating multiple popular ones in their posts, aiming to boost visibility in searches.ashtags like #Imole, #ImoleMohbad, and #Justice4Mohbad dominated the trends for weeks and generated thousands of engagements, some social media users jumped at the opportunity to showcase their businesses.

A house which was on fire in Chicago, US, in March 2023, was used to misrepresent Naira Marley’s house.In what appears to be a bid to immortalise the late singer and to show that he was a great musician, an X user –“2pac d!ed in 1996, Mohbad was born in 1996. 2pac was born in June and Mohbad was born in June. 2pac d!ed in September and Mohbad died in September. 2pac d!ed at the age of 27 while mohbad also d!ed at the age of 27. #Justice4mobhad #iamemkay,” the post reads.

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