How social media might propel rural development — Adeyemi Oluwatosin Dotun, political analyst

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Over the years, the disparities between the urban and the rural areas have been very wide. From infrastructure to health care, from IT to other basic

amenities, the gap between this two has not been the same. This gap has seriously made the rural areas less developed compared to the urban areas. Many rural areas face issues like sanitation, public health care. Social media can still find a relevant place amidst these deficiencies. In India, for instance, Social media has affected all spheres of rural people’s lives: right from their livelihood to their healthcare, from traditions to social campaigns.

Social media innovation and technologies propel new solutions in terms of remoteness of markets for goods and farm produce, transportation of same. The headache of bringing farm produce to the cities in spite of the bad roads is a challenge. The tendencies for part of the goods to have rotten away are very high. They can now operate social media apps especially Facebook which seems to be quite basic for not too literate persons and most friendly to upload their wares, goods and products.

Worthy of note is how social media has propelled entertainment and fashion in rural areas. It has greatly reduced the disparity that was rather obvious in terms of ‘knowing what’s up’ when the rural dweller comes to town. When it comes to latest songs secular or spiritual, slang, entertainers, dressings and haircuts, social media has helped to bridge the gap to a considerable extent.

 

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