How small businesses can adopt modern strategies, survive Nigerian market

In today’s fast-paced business world, technology is changing the game for many businesses, and this is especially true for how businesses market and sell their products. Adapting to these changes is no longer a choice; it’s a must for business survival and those who don’t keep up are in danger of falling behind.

One big sign of this change is the prediction that 85% of customer service interactions will not require human intervention by 2030 and that AI will generate $2.9 trillion in new business value by 2026. These highlight the rapid growth and adoption of AI across all industries. It means that things like chatbots helping customers and smart recommendations for products are becoming common. Yet many small businesses are still using outdated strategies that no longer work effectively in an increasingly competitive environment.

Small businesses need to adapt their strategies to keep up with this rapidly changing world. Below are six tips to help you revamp your marketing and sales strategies. A CRM is a customer relationship management system that can help you automate tasks, track customer interactions, and gain valuable insights into your target audience. For example, a clothing store could use a CRM system to track customer purchase history.

By updating your marketing strategies, you can reach more customers, improve customer engagement, boost sales, grow your business and succeed in this dynamic market.

Source: News Formal (newsformal.com)

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