How AMVCA’s decade-long impact contributes to Nigeria’s economy

which is the primary reason for their existence, but there has been a rise in their influence on many facets of society which is the primary reason for their existence, but there has been a rise in their influence on many facets of society, whether in entertainment or the economy.

Moreover, the days leading up to and following the awards show are full of monumental moments where tourists are known to immerse themselves in the culture of the country. This translates to hotels, Ubers, Airbnbs, resorts, restaurants, and guesthouses seeing a boom in their profits and earnings. “You just need to look at our dashboard after every edition of the awards”, said Francis Obiajulu, the Senior Brand Manager at Amstel Malta, on why their sponsorship has continued for nine years. He emphasised this at the recently held AMVCA press conference, highlighting the significant and noticeable positive impact the sponsorship has had on the brand image, brand health, and equity growth.

which is the primary reason for their existence, but there has been a rise in their influence on many facets of societyChief of Naval Staff, Vice Admiral Emmanuel Ikechukwu Ogalla, believes that the just-concluded Nigerian Navy Inter-Command Games will aid the selection of representatives for the Armed Forces Games scheduled to hold in June.

Segun Ogunleye

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