Hero Lager, the premium beer fondly referred to as O’Mpa in South-East Nigeria unveiled the Board of Heroes tagged ‘’ at its Onitsha plant in celebration and acknowledgement of its consumers’ exploits and achievements during the year.
This is the first of its kind where the brand will exclusively launch a high impact LED billboard to celebrate and showcase its consumers as part of the Aha Gi Efula campaign. Speaking at the unveiling ceremony, Marketing Director, International Breweries Plc, Tolulope Adedeji expressed the brand’s happiness at celebrating its consumers through the ‘Board of Heroes’. “Today, Hero Lager is unveiling this unique board right at our plant here in Onitsha to celebrate our loyal consumers, most of whom are South Easterners who are either based here in the East or in other parts of the country from where they arrive to see their families during the festive season.
Marketing Manager, Hero Lager, Margaret Igabali explained that the consumer is at the heart of everything the brand does. “This year alone, we have initiated and executed the Aha Gi Efula and Igba Boi Campaigns which were focused on promoting legacy and particularly the Igbo Apprenticeship System by supporting apprentices with business training, mentorship, and seed funding worth 50 million naira.
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