Global recognition: X3M Ideas shines at 2024 ACT Good Report

The nation’s integrated marketing communication ecosystem shone brightest recently at the 2024 ACT Good Report, where Nigeria’s top tier firm,Until a few years ago when the trio of X3M Ideas, DDB and Noah’s Ark started clinching trophies at international awards competitions, competing and winning on the global stage was considered almost alien on these shores.

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communications to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. This year marks the 10th anniversary of the report. Of the best 40 campaigns featured in ACT Good Report 2024, 22 are for non-profits, 18 for commercial brands and three for public sectors. A total of 37 agencies across 18 markets are represented.

He said, “We truly believe that advertising has the power to educate, inform, and enact positive change. It must consistently serve as a catalyst for good and constructive influence. Collaborating with WARC to produce the ACT Good Report is an honour, and we see it as a valuable resource for agencies to enhance their dedication to social and environmental efforts.”

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