US tech giants, including the likes of Apple and Amazon, have come under growing pressure over their businesses practices across Europe, where they have faced massive fines and plans to impose far-reaching EU rules on how they operate.
The two platforms have three months to adapt their practices, after which France will impose fines of 100,000 euros per day, CNIL added.“In accordance with the expectations of internet users… we are committed to implementing new changes, as well as to working actively with CNIL in response to its decision,” the US firm said in a statement.
They are highly valuable for Google and Facebook as ways to personalise advertising — their primary source of revenue.Since the European Union passed a 2018 law on personal data, internet companies face stricter rules that oblige them to seek the direct consent of users before installing cookies on their computers.CNIL argued that Google, Facebook and YouTube make it very easy to consent to cookies via a single button, whereas rejecting the request requires several clicks.
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