Online voice and video calls at Facebook-owned Messenger and WhatsApp have more than doubled in places hit hard by the new coronavirus, according to a post by vice president of analytics Alex Schultz and Jay Parikh, vice president of engineering.
Much of the increased use has been at Facebook’s free messaging services which don’t generate ad revenue, according to the executives. Soaring use at Facebook’s “family” of services and across the internet industry have been unprecedented, they added. Online advertising is expected to be affected by the pandemic as many marketing campaigns are cut back, and ad targeting is thrown into chaos.
Fuvk Facebook!
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