and iconic eyewear brand Ray-Ban on Thursday launched their new smart glasses, the latest effort in a tricky, niche market but which the social media giant sees as a step toward its future.The “Ray-Ban Stories” shades can take pictures and video upon the wearer’s voice commands, and the frames can connect wirelessly to Facebook’s platform through an app.
Notably, the Ray-Ban Stories glasses will not have augmented reality features — technology that can mesh online computing with visual cues such as mapping or face recognition. Priced starting at $299, the Ray-Ban Stories will roll out in Australia, Britain, Canada, Ireland, Italy and the United States.Cameras are built into the front of the frames, while the arms are designed to act as directional speakers for listening to calls or streamed audio. A white light in the front of the frame goes on when the cameras are being used, which is intended as a privacy feature to alert people they could be filmed.
“And, similarly, we need people around them to feel comfortable that these smart glasses exist and always be in the know when a capture is happening,” Hobeika added, referring to filming.
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