Last week, the Advertising Regulatory Council of Nigeria announced that it had instituted a suit against Meta Platforms Incorporated and its agent, AT3 Resources Limited.In the suit which was filed at the federal high court, Abuja,of exposing various advertisements to the Nigerian market through Facebook and Instagram without ensuring that they were vetted and approved.
Signed into law by President Muhammadu Buhari in August, the Advertising Regulatory Council of Nigeria Act No 23 of 2022 repealed the APCON Act and established ARCON as the apex regulatory authority for the Nigerian advertising industry. According to ARCON, a media house or agency which exposes an advertisement without the ASP certificate of approval is liable to a minimum penalty of N500,000.
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